Singapore Airlines (SIA) has announced the launch of its renewed Premium Economy Class in-flight experience, which will be available on flights from March 31, 2024. The upgraded offering includes an expanded selection of food and beverage options and a new amenity kit. Customers booking the Premium Economy Class will receive a glass of Charles de Cazanove Brut Tradition NV champagne after take-off. They will be presented with a hard copy of the menu card listing the variety of meal, snack, and beverage options available on their flight. Their chosen meal will be served in elegant custom-made porcelain Premium Economy Class serviceware.
An all-new Out of the Woods amenity kit, designed exclusively for Premium Economy Class customers, will also be available on flights at least seven hours long. This is the first significant upgrade to SIA’s Premium Economy Class in-flight experience since its introduction in 2015. It reinforces the airline’s commitment to providing a unique level of service to its customers.
Mr Yeoh Phee Teik, Senior Vice President of Customer Experience at Singapore Airlines, stated that since its inception in 2015, Premium Economy Class has become increasingly popular amongst their customers due to the added amenities, enhanced comfort, and additional personal space it offers at an excellent value. Singapore Airlines values customer feedback and regularly conducts market research to find out more about the changing value drivers for travelers.
They strive to continue delivering a personalized and world-class in-flight experience, and based on their insights, they have undertaken a comprehensive revamp of their Premium Economy Class in-flight offerings. Singapore Airlines believes that this upgrade will delight their customers and reflects their commitment to enhancing the Premium Economy Class experience to a higher level.
