Headquartered in Singapore, Agoda is a digital travel platform that will now have access to the Amadeus Travel Platform. This collaboration will allow travelers to book a wide range of customized content from Amadeus’ partner airlines. With the extensive airline portfolio offered by the Amadeus Travel Platform, travelers using Agoda’s website or app will have more options and enhanced comparison tools. “In recent years, we’ve invested significant resources into enhancing our Flights value proposition for both customers and airlines,” said Andrew Smith, Senior Vice President of Supply at Agoda. “Our collaboration with Amadeus, a leading travel technology platform, marks an important turning point in that endeavor.” This partnership adds significant value for both partners and customers by integrating Amadeus’ vast airline information, which strengthens Agoda’s position as a top travel choice in the Asia Pacific region. The aim is to provide a seamless travel experience where clients can easily book accommodations, activities, and flights all on one platform.
In September, Agoda launched its new airline service powered by Amadeus in Thailand, with plans to extend this partnership throughout the Asia Pacific region by the end of the year. “Agoda is one of the largest online travel agencies in the Asia Pacific market, and this partnership further strengthens our presence in the region,” stated Tristan Nielson, Vice President of Online Sales at Amadeus. Agoda customers will now be able to create customized experiences in one place, thanks to the most extensive selection of airline materials, including EDIFACT and NDC. We are excited to collaborate with Agoda in Thailand and beyond. This new partnership will be integrated into Booking Holdings’ existing collaboration with Amadeus as part of the Booking Holdings Group.
